Type

I found this layout on the graphis.com website and it caught my eye because it is a good example of our current project. It is very clean and straightforward. The word reversible is emphasized by reversing the letters "e" in the layout. I think that the straightforwardness of the design helps to emphasize the meaning of reversible. I like the use of just the black type on the white background, but I would be interested in seeing if color was added if it would add to or take away from the design. The placement of type on the page works well. Although I think this design is very cohesive and works well, there are definitely some variations I would be curious to see if they work just as well. I would like to see if just reversing the whole word "reversible" if the design would still work or if that would make the design to busy. Also, I would like to see maybe if reversing the whole word "type" would work because of how there is only four letters in that word.

Sushi

I found this logo for a sushi bar called Zen on www.graphis.com. It caught my eye among many other designs I think because it relates a lot to our current logo identity project. The design is very clean and simple and it is also a play on the word "zen" which is the name of the sushi bar. When one thinks of the word "zen" usually what comes to mind is organized, clean, order, and even the idea of meditation comes to mind. Zen is a Japanese, religious meditation and dates back to 1727. Websters defines it as: a Japanese sect of Mahayana Buddhism that aims at enlightenment by direct intuition through meditation. This logo identity is very streamlined and even incorporates repetition with the letters "Z" and "N" which are the same letter form , just rotated. Also, repetition is noticeable in the negative space that is created by the letters which share common strokes and when combined create a closed area. With the help of the "E" , though, the logo remains as an open composition. The choice to use a sans serif font instead of a serif font was a good one because the sans serif font is more streamlined and does not break up the lines in the design as would a serif font would. One thing that I think I might try to adjust is the wording on the bottom. I would maybe try to either move the wording closer to the logo or get rid of it completely because I think it takes away from the logo itself.