Tuesday, October 13, 2009


I found this logo for a sushi bar called Zen on www.graphis.com. It caught my eye among many other designs I think because it relates a lot to our current logo identity project. The design is very clean and simple and it is also a play on the word "zen" which is the name of the sushi bar. When one thinks of the word "zen" usually what comes to mind is organized, clean, order, and even the idea of meditation comes to mind. Zen is a Japanese, religious meditation and dates back to 1727. Websters defines it as: a Japanese sect of Mahayana Buddhism that aims at enlightenment by direct intuition through meditation. This logo identity is very streamlined and even incorporates repetition with the letters "Z" and "N" which are the same letter form , just rotated. Also, repetition is noticeable in the negative space that is created by the letters which share common strokes and when combined create a closed area. With the help of the "E" , though, the logo remains as an open composition. The choice to use a sans serif font instead of a serif font was a good one because the sans serif font is more streamlined and does not break up the lines in the design as would a serif font would. One thing that I think I might try to adjust is the wording on the bottom. I would maybe try to either move the wording closer to the logo or get rid of it completely because I think it takes away from the logo itself.

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